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Data Management Platforms
Data Management Platforms Market Share
Number of Technologies
59
The global market size of the Data Management Platforms industry is 145,379 companies, and there are 57 companies producing Data Management Platforms technologies.
Datanyze helps you reach more than 8,206 contacts that are using Data Management Platforms , including GOV.UK Amazon Walmart
Top Data Management Platforms Technologies
LiveRamp has the top spot for best Data Management Platforms by market share. Followed by Lotame and Neustar Identity Data Management Platform
1
LiveRamp
2
Lotame
3
Neustar Identity Data Management Platform
4
Adobe Audience Manager
5
Oracle DMP
Top Technologies
What is data management platforms?
Data Management Platforms (DMP) allow to create target audiences based on a combination of in-depth first-party and third-party audience data; accurately target campaigns to these audiences across third-party ad networks and exchanges; and measure with accuracy which campaigns performed the best across segments.
These are the top industries using Data Management Platforms and tools
Largest companies using data management platforms
Data Management Platforms market share table
Ranking | Technology | Vendor | Companies Using | Market Share |
|---|---|---|---|---|
| 1 |  LiveRamp LiveRamp is an identity resolution provider offering data onboarding that enables companies to use their offline customer data in online advertising. |  | 57,139 | 28.41% |
| 2 |  Lotame Lotame is a data management platform (DMP) that allows its customers to integrate its data points with offline data. |  | 25,918 | 12.89% |
| 3 |  Neustar Identity Data Management Platform Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highe... More |  | 21,596 | 10.74% |
| 4 |  Adobe Audience Manager Adobe Audience Manager is a data management platform that aims to help users build efficient audience profiles that can be easily accessed on every ch... More |  | 21,272 | 10.58% |
| 5 |  Oracle DMP Oracle's data management platform with cross-device capabilities. |  | 18,769 | 9.33% |
| 6 |  Turn Amobee is a digital advertising solution that combines a demand-side ad platform and marketing analytics tools. |  | 17,592 | 8.75% |
| 7 |  Rocket Fuel Rocket Fuel is a demand-side platform (DSP) for digital advertising. | 13,485 | 6.70% | |
| 8 |  Arbor Arbor operates the first marketplace for people-based data. Reach real people instead of proxies. |  | 4,255 | 2.12% |
| 9 |  Sojern Sojern is travel's leading data-driven performance marketing engine and serves thousands of travel brands worldwide. |  | 3,286 | 1.63% |
| 10 |  Navegg Navegg is a Latin American company focused on online targeting that offers agencies, advertisers, publishers, websites, and blogs with Big Data, DMP, ... More |  | 3,093 | 1.54% |
Similar Categories
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