ABOUT Ad Verification and Optimization
Ad verification software verifies that ad campaigns have executed properly. Ad optimization software finds slices of inventory that provide a positive return-on-investment.
AD VERIFICATION AND OPTIMIZATION MARKET SHARE TABLE
| Ranking | Technology | Domains | Market Share |
|---|---|---|---|
| 1 | Adobe Media Optimizer | 46,445 | 23.81% |
| 2 | DoubleVerify | 33,097 | 16.97% |
| 3 | Moat | 26,447 | 13.56% |
| 4 | comScore validated Campaign Essentials | 25,381 | 13.01% |
| 5 | Integral Ad Science | 19,922 | 10.21% |
| 6 | Facebook Measurement | 14,091 | 7.22% |
| 7 | AdEspresso | 6,827 | 3.50% |
| 8 | ClickCease | 3,390 | 1.74% |
| 9 | Mediavine | 2,171 | 1.11% |
| 10 | iSpot.tv | 2,031 | 1.04% |