Navegg

Navegg Profile and History

Navegg is a leader in the LatAm online audience market (DMP). We have over 100million online users segmented according to their interests, purchase intention, online behavior and social-demographics information. Navegg infers the online users profile according to their online behavior and categorizes them based on gender, age range, interests, among others. How does Navegg discovers each online user's profile? Navegg collects navigation data on every website that has Navegg's technology - a javascript tag. The data, which is anonymous, is analyzed and compared to other online users' online behavior. These people are clustered according to mathematical and statistics' methods which are based on market studies and research about consumer behavior and trends. Are online users who connect via a tablet and smart phones also monitored? Yes, but the online behavior might vary depending on each device and in this case Navegg will count 1 profile for each device. Does Navegg sell online media? No. Navegg only does audience segmentation. What does that mean? Navegg collects, processes and organizes online users' anonymous data to facilitate profile definition and clusterization in order to improve communication with the targeted audience, client relationship and advertising campaigns. What type of companies use Navegg's solutions? Navegg's products were developed to assist agencies, advertisers, publishers, media outlets, ecommerces and content websites.