ABOUT Ad Exchanges
Ad Exchanges allow advertisers, agencies and ad networks to buy and sell digital ads across a number of publisher sites in automated auctions
AD EXCHANGES MARKET SHARE TABLE
| Ranking | Technology | Domains | Market Share |
|---|---|---|---|
| 1 | DoubleClick | 446,293 | 52.82% |
| 2 | AppNexus | 116,287 | 13.76% |
| 3 | Rubicon Project | 67,518 | 7.99% |
| 4 | OpenX Market Japan | 61,798 | 7.31% |
| 5 | OpenX Ad Exchange | 56,227 | 6.65% |
| 6 | OpenX | 25,812 | 3.05% |
| 7 | BidSwitch | 21,881 | 2.59% |
| 8 | Right Media | 20,320 | 2.40% |
| 9 | PulsePoint | 10,132 | 1.20% |
| 10 | district m | 6,270 | 0.74% |