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Web Analytics software is used for the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used.


RankingTechnologyDescriptionDomainsMarket Share
1 Google AnalyticsGoogle Analytics is a web analytics software used to track and gather information about website visitors: from geographic information to even demographic information like age, race, gender, and more. 5,228,316 35.10%
2 Google Universal AnalyticsGoogle Universal Analytics is an advanced version of the existing Google Analytics software. 3,766,369 25.29%
3 Google Global Site TagGoogle Global Site Tag is a site tracking tag to send data to multiple Google products. 1,788,122 12.00%
4 Facebook AnalyticsFacebook analytics allows to view demographics of visitors and referral traffic from Facebook and other domains. 1,058,564 7.11%
5 MonsterInsightsMonsterInsights is a Google Analytics plugin for WordPress. 413,416 2.78%
6 SnowplowSnowplow is an enterprise event-level analytics platform that enables data collection from multiple platforms for advanced data analytics. 346,542 2.33%
7 MonsterinsightsMonsterInsights is a Google Analytics plugin for WordPress. 335,500 2.25%
8 Google Analytics Event TrackingGoogle Analytics Event tracking is a feature that allows recording interactions with elements of websites which aren't tracked as standard within Google Analytics. 310,186 2.08%
9 Google Analytics LinkerGoogle Analytics Linker plugin simplifies the process of implementing cross-domain tracking. 213,754 1.44%
10 HotjarHotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experience and performance (conversion rates). 193,654 1.30%
11 Baidu AnalyticsBaidu Analytics is a visitor tracking and analytics technology with customization options. It is a product of Baidu - China's largest search engine, and is aimed mostly at Chinese market. 165,949 1.11%
12 MatomoMatomo (formerly Piwik) is a free and open source web analytics application written by a team of international developers that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis. 114,439 0.77%
13 Google Analytics Enhanced EcommerceGoogle Analytics Enhanced Ecommerce is a Google Analytics extension that enables users to utilize product impression, promotion, and sales data. 77,209 0.52%
14 Yahoo AnalyticsYahoo Web Analytics is a solution for collecting information about website visitors. The data collected includes IP addresses, links clicked, advertisements viewed, etc. 63,070 0.42%
15 Adobe AnalyticsAdobe Analytics is a platform for web and marketing analytics that allows for customer attribution and behavior prediction. 61,485 0.41%
16 Bing Universal Event TrackingBing UET is a Microsoft web analytics technology that tracks website visitors' behavior according to customizable conversion goals. 61,097 0.41%
17 UrchinUrchin was a web analytics tool, it existed as a Google's paid analytics solution together with Google Analytics until 2012, when the product was discontinued. 53,390 0.36%
18 WiredMinds eMetricsWiredMinds eMetrics was a German web analytics solution. 46,831 0.31%
19 Crazy EggCrazy Egg is a visualization software that gives website administrators reports on how visitors to their site use their pages. 45,730 0.31%
20 Yandex MetricaThis is an online analytics platform developed by Yandex, Russia’s leading search engine. Yandex Metrica is a tool for measuring website traffic and analysing visitors’ behaviour. 44,474 0.30%
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