Market Share Category
Web Analytics
Number of Technologies
263
ABOUT WEB ANALYTICS
Web Analytics software is used for the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used.
WEB ANALYTICS MARKET SHARE TABLE
| Ranking | Technology | Description | Domains | Market Share |
|---|---|---|---|---|
| 1 | Google Analytics | Google Analytics is a web analytics software used to track and gather information about website visitors: from geographic information to even demographic information like age, race, gender, and more. | 5,228,316 | 35.10% |
| 2 | Google Universal Analytics | Google Universal Analytics is an advanced version of the existing Google Analytics software. | 3,766,369 | 25.29% |
| 3 | Google Global Site Tag | Google Global Site Tag is a site tracking tag to send data to multiple Google products. | 1,788,122 | 12.00% |
| 4 | Facebook Analytics | Facebook analytics allows to view demographics of visitors and referral traffic from Facebook and other domains. | 1,058,564 | 7.11% |
| 5 | MonsterInsights | MonsterInsights is a Google Analytics plugin for WordPress. | 413,416 | 2.78% |
| 6 | Snowplow | Snowplow is an enterprise event-level analytics platform that enables data collection from multiple platforms for advanced data analytics. | 346,542 | 2.33% |
| 7 | Monsterinsights | MonsterInsights is a Google Analytics plugin for WordPress. | 335,500 | 2.25% |
| 8 | Google Analytics Event Tracking | Google Analytics Event tracking is a feature that allows recording interactions with elements of websites which aren't tracked as standard within Google Analytics. | 310,186 | 2.08% |
| 9 | Google Analytics Linker | Google Analytics Linker plugin simplifies the process of implementing cross-domain tracking. | 213,754 | 1.44% |
| 10 | Hotjar | Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experience and performance (conversion rates). | 193,654 | 1.30% |
| 11 | Baidu Analytics | Baidu Analytics is a visitor tracking and analytics technology with customization options. It is a product of Baidu - China's largest search engine, and is aimed mostly at Chinese market. | 165,949 | 1.11% |
| 12 | Matomo | Matomo (formerly Piwik) is a free and open source web analytics application written by a team of international developers that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis. | 114,439 | 0.77% |
| 13 | Google Analytics Enhanced Ecommerce | Google Analytics Enhanced Ecommerce is a Google Analytics extension that enables users to utilize product impression, promotion, and sales data. | 77,209 | 0.52% |
| 14 | Yahoo Analytics | Yahoo Web Analytics is a solution for collecting information about website visitors. The data collected includes IP addresses, links clicked, advertisements viewed, etc. | 63,070 | 0.42% |
| 15 | Adobe Analytics | Adobe Analytics is a platform for web and marketing analytics that allows for customer attribution and behavior prediction. | 61,485 | 0.41% |
| 16 | Bing Universal Event Tracking | Bing UET is a Microsoft web analytics technology that tracks website visitors' behavior according to customizable conversion goals. | 61,097 | 0.41% |
| 17 | Urchin | Urchin was a web analytics tool, it existed as a Google's paid analytics solution together with Google Analytics until 2012, when the product was discontinued. | 53,390 | 0.36% |
| 18 | WiredMinds eMetrics | WiredMinds eMetrics was a German web analytics solution. | 46,831 | 0.31% |
| 19 | Crazy Egg | Crazy Egg is a visualization software that gives website administrators reports on how visitors to their site use their pages. | 45,730 | 0.31% |
| 20 | Yandex Metrica | This is an online analytics platform developed by Yandex, Russia’s leading search engine. Yandex Metrica is a tool for measuring website traffic and analysing visitors’ behaviour. | 44,474 | 0.30% |
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