ABOUT Tag Management
Tag Managers software allows to manage multiple tags or pixels using a singular container tag.
TAG MANAGEMENT MARKET SHARE TABLE
| Ranking | Technology | Domains | Market Share |
|---|---|---|---|
| 1 | Google Tag Manager | 849,616 | 86.84% |
| 2 | Google Publisher Tag | 43,109 | 4.41% |
| 3 | DoubleClick Floodlight | 27,882 | 2.85% |
| 4 | Adobe Activation | 22,091 | 2.26% |
| 5 | Twitter Universal Website Tag | 16,801 | 1.72% |
| 6 | Tealium | 11,700 | 1.20% |
| 7 | Adobe Launch | 2,061 | 0.21% |
| 8 | Yahoo Japan Tag Manager | 1,631 | 0.17% |
| 9 | IBM Digital Data Exchange | 705 | 0.07% |
| 10 | Adobe Tag Management | 592 | 0.06% |