ABOUT ADOBE TAG MANAGEMENT
A tag management system is designed to help manage the lifecycle of e-marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to integrate third-party software into digital properties.
Top competitors of Adobe Tag Management in Datanyze Universe 
| Top Competitors | Websites | Market Share | Vendor |
|---|---|---|---|
| Google Tag Manager | 1,145,255 | 89.06% | |
| Google Publisher Tag | 37,555 | 2.92% | |
| DoubleClick Floodlight | 34,174 | 2.66% | |
| Adobe Activation | 26,548 | 2.06% | Adobe |
| Twitter Universal Website Tag | 16,770 | 1.30% | |
| Tealium | 15,163 | 1.18% | Tealium |
| Adobe Launch | 4,786 | 0.37% | Adobe |
| Yahoo Japan Tag Manager | 1,947 | 0.15% | Yahoo! |
| Sizmek VersaTag | 1,062 | 0.08% | Sizmek |
| IBM Digital Data Exchange | 779 | 0.06% | IBM |
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