For sales teams struggling to optimize the sales outreach process, there never seems to be enough time or resources available to produce the level of results they want.

One thing these teams tend to have in common? They’re not taking full advantage of sales technology that’s readily available to streamline their workflows.

Any tool that improves your email outreach campaigns and cold calls is one of the best investments you can make for your sales team.

With the right tools, you can increase productivity, use sales automation to handle repetitive workflows, and increase your ROI for every minute spent conducting sales outreach.

To help you do just that, we’ve rounded up some of the top sales outreach tools for B2B sales teams—including software that can help with everything from building an email list to messaging and contact management.

But first, let’s talk about what outreach involves and what types of tools can help streamline the process.

What is Sales Outreach?

Sales outreach is the process of reaching out to leads and prospects directly to gauge (and create) interest and nurture potential customers toward making a purchase decision.

Sales teams perform sales outreach by reaching out to leads and prospects through various channels. Depending on the business, product type, and target audience, sales teams might perform outreach via phone, email, and/or social media engagement.

Why Invest in Sales Outreach Tools?

No matter what you’re selling or who your audience is, you need to get your product in front of the right people. That’s why sales outreach is a vital business process. An effective outreach strategy leads to increased awareness, engagement, and conversions.

What Types of Sales Outreach Tools Should You Consider?

It can be difficult to choose the best sales outreach tool to add to your sales stack. Even if you’d like to fully beef up your sales tech stack, you don’t want to introduce too many new tools all at once.

Certain types of sales outreach tools can offer more immediate value and help your sales team overcome specific challenges that are preventing you from growing faster.

For different steps of the sales process, there are different tools available to optimize your workflow. Let’s take a look at the goals, challenges, and potential solutions available at each stage of sales outreach.

Step 1: Prospecting

Before you can perform any outreach, you’ll need to build or acquire a list of potential customers (leads). Sales reps might find leads through manual research, receive a list of sales-ready leads from the marketing team, or some combination of both.

What’s the hardest part of prospecting?

The more time you spend manually searching for and researching leads, digging up contact info, and double-checking that you’ve got the correct email address, the less time you have leftover to engage with viable leads.

What type of sales outreach tools can help?

With email list building tools or a B2B prospecting tool like Datanyze, you can generate a more high-value email list in less time.

Step 2: Reaching Out

Once you’ve compiled a list of viable leads, you can begin to make contact—typically by phone, email, or social media. This requires personalizing each message and reaching out via the prospect’s preferred channel.

What’s the hardest part of contacting sales leads?

When you speak to everyone, you speak to no one. In other words, generic outreach messages don’t fool anyone. It’s obvious when you’re sending a mass message full of blanket statements that don’t apply to the recipient.

Instead, you need to craft personalized messages designed to warm up cold leads. If you want to impress your prospects (and boost your reply rate), you need to incorporate relevant information and custom details about their role, business needs, and how you can provide value.

What type of sales outreach tools can help?

To streamline your outreach messaging, you can source accurate data from prospecting tools, manage and review contact details in your CRM, and schedule messages with sales email outreach automation.

Following Up

Research has found that it takes at least five follow-ups to get a positive response from a potential lead. So, it’s worth sending a few different follow-up messages to make sure the recipient has: 1) received your email; 2) opened your message; and 3) actually read it.

This is where email automation and customer relationship management software can help. If you create an automated outreach sequence (and automated follow ups), you can schedule a series of emails in advance, so you won’t have to worry about forgetting to follow up or check in.

The Top B2B Sales Outreach Tools: Which Software Should You Invest In?

Want to increase your response rate, improve data quality, and automate as much of your outbound sales process as possible–but not sure which sales outreach tools can offer the most value to your team?

We’ve rounded up some of the top sales outreach tools for B2B sales teams, highlighted the benefits and key features, and organized them by function to help you understand which might benefit you the most.

The Top B2B Sales Outreach Tools: Which Software Should You Invest In?

Datanyze: The Best Sales Outreach Tool for Prospecting

Datanyze is a B2B lead generation tool for sales and marketing professionals who want to find and connect with high-quality leads, fast. With a robust database powered by a combination of machine learning and human research, Datanyze gives you direct access to a wealth of contact information.

If you’re looking for the best sales outreach tool for prospecting, save yourself even more time and start your free Datanyze trial right here.

Why Datanyze is a Must-Have B2B Prospecting Tool for Cold Email Outreach

By providing actionable contact details (including mobile phone numbers, direct-dial numbers, and email addresses), Datanyze automates one of the most time-consuming aspects of lead generation for your team.

Datanyze makes sales prospecting easier by providing additional information about your prospects in just a few clicks.

Why Datanyze is a Must-Have B2B Prospecting Tool for Cold Email Outreach

What Can Datanyze Help You Accomplish?

  • Build Your Email List: Whether you’re building an email list from scratch, targeting a new audience, or cleaning up your existing CRM data, Datanyze will provide verified contact data you can trust.
  • Connect with High-Quality Leads: Find prospects who fit your ideal customer profile, connect directly with decision-makers, and engage with new leads more quickly. Uncover more details about B2B decision-makers, buyers, and leads.
  • LinkedIn Prospecting: LinkedIn provides a wealth of information for B2B sales teams—and Datanyze helps you harness that wealth. Datanyze can reveal accurate contact data while you browse LinkedIn, so you can launch effective cold email campaigns on the spot. If LinkedIn is part of your prospecting process, then Datanyze is made for you.
  • Uncover Contact Details: Use the Datanyze Chrome Extension to capture actionable contact data directly from company websites and social media without leaving your browser.
  • Export Segmented Lists: Tag your contacts and companies to create ready-to-export segmented lists.
  • Bounce-Free, Compliant Outreach: Not only is our data accurate and high-quality, but Datanyze is fully GDPR and CCPA compliant.

Datanyze Pricing Plans

With free and premium packages available, Datanyze offers something for businesses of all sizes. Want to optimize your budget? Select annual billing to save 30% on all plans.

Depending on which plan you choose, you’ll receive a set number of credits per month (or year). You can use credits to reveal contact information for leads via the Google Chrome Extension or Datanyze Directory Pages.

  • Nyze Lite: When you sign up for a free trial, you get full access to Datanyze for 90 days—including 10 credits per month with no payment information required.
  • Nyze Pro 1: For $29/month (billed annually), you’ll receive 80 credits per month (or 960 credits per year).
  • Nyze Pro 2: For $39/month (billed annually), your monthly credits will expand to 160 per month (or 1920 credits per year).

For more details, visit our pricing page here.

Hunter: The Best Free Sales Outreach Tool for Email List Building

Hunter gets our vote for the best free tool for building an email list. If you’re doing sales outreach on a tight budget, it’s a great solution that’ll help you find a prospect’s email address. Since the free version comes with up to 25 searches per month, Hunter is ideal for sales teams with lower outreach volume.

How Does Hunter Help with Sales Outreach?

When you need to find someone’s email address fast, Hunter is a great option—particularly if you’re targeting a specific domain. Hunter allows users to find every email address associated with a domain, which means you can search for emails by a business’ website. Alternatively, you can enter a prospect’s full name or company name to see what pops up in the search results.

You can also use Hunter to prevent bounces by verifying email addresses (i.e. confirm that they actually exist and are spelled correctly) before you hit send.

How Does Hunter Help with Sales Outreach?

Hunter Pricing Plans

It’s free to create an account and you can get up to 25 free searches per month. Here’s what’s included in the various plans:

  • Free: The free plan provides 25 searches per month plus 50 email verifications per month. For domain-based searches, the free plan limits results to 10 per domain.
  • Starter: For $49/month, the Starter plan includes 500 searches and 1,000 verifications per month.
  • Growth: For $99/month, the Growth plan offers 2,500 searches and 5,000 verifications.
  • Pro: For $199/month, the Pro plan includes 10,000 searches and 20,000 verifications.
  • Business: For $399/month, users get up to 30,000 searches and 60,000 email verifications.

Pipedrive: The Best CRM for Sales Outreach

Using the right customer relationship management (CRM) tool is a gamechanger for most salespeople. A CRM can help make sense of your sales pipeline and contact information in a way that just isn’t possible with a plain old excel spreadsheet. And while there are plenty of CRM tools out there, we think Pipedrive is the best option for sales outreach specifically.

Why is Pipedrive Great for Sales Outreach?

Cloud-based CRM tool Pipedrive allows reps to visualize and manage their sales pipeline, deal progress, and outreach initiatives from planning to messaging to following up.

Pipedrive offers lead segmentation (ideal for sending more personalized outreach messages), revenue forecasting, sales reporting, and over 300 integrations with popular apps.  

Why is Pipedrive Great for Sales Outreach?

Pipedrive Pricing Plans

Pipedrive offers a 14-day free trial as well as four different plans for paying users. Here’s an overview of what each plan includes:

  • Essential: At $18/month, this is the most affordable Pipedrive plan. The Essential tier includes pipeline management (for up to 3,000 active deals) and basic CRM features but doesn’t include customizable templates, email tracking, scheduling, group emailing, and various integrations.
  • Advanced: For $33/month, this plan allows users to manage up to 10,000 open deals and includes more customizable fields and features (like email templates, signatures, and scheduling).
  • Professional: For $59/month, the Pro plan raises the open deal limit to 100,000 and introduces more features, automation, and integrations.
  • Enterprise: For $119/month, this plan includes unlimited open deals and custom fields, plus all the communication tracking, integrations, and reports you could want from a CRM.

See Pipedrive’s plan comparison for more details.

GMass: The Best Sales Outreach Tool for Mass Email Automation

With any type of sales outreach, you want to strike a balance between efficiency and personalization. An email automation tool like GMass can help with planning and managing large-scale outreach campaigns that make an impact. GMass allows you to personalize emails in bulk (it’s not impossible!) and automate custom follow-up sequences to drive engagement.

Why Use GMass for Sales Outreach Campaigns?

One of the most interesting features for anyone who sends sales outreach through Gmail is the ability to overcome daily sending limits. While Gmail typically restricts Workspace users to sending 2,000 emails per day, GMass offers a few solutions to maximize your campaigns.

Sales reps can opt for automated distributed scheduling (sending bulk outreach emails out over the course of several days)—or rerouting the campaign through their SMTP server to circumvent Gmail’s restrictions entirely.

Why Use GMass for Sales Outreach Campaigns?

GMass Pricing Plans

GMass offers three paid plans for individuals as well as a Premium option for teams that scales based on the number of users. To give you a sense of what’s included, here’s an overview of the prices and features for GMass plans:

  • Standard: For $19.95/month, Standard GMass subscribers can run basic email campaigns with conditional content, mail merge personalization, address verification, and more.
  • Premium: For $29.95/month, users get all the features of the Standard plan, as well as email sequences and follow-ups, API access, and A/B testing.
  • Enterprise: For $49.95/month, users can access everything included in the Premium plan plus high-priority support.
  • Team Plans: Small teams (up to five people) can subscribe to the Premium Plan for $125/month. From there, prices increase based on the number of team members: $225/month for up to 10 users; $495 for up to 25; $895 for up to 5;, and $1495 for a team of 100.

See GMass pricing plans for more info.

Mailshake: The Best Sales Outreach Tool to Warm Up Cold Leads

Mailshake helps warm up leads through automated email campaigns and personalized outreach. It helps sales reps stay on track and maximize impact with scheduled tasks, automated sequences, and multichannel engagement. Among other features, Mailshake provides a range of email templates, automation, and integrations.

How Does Mailshake Automate Sales Outreach?

Much like GMass, Mailshake can improve your outreach campaigns through automated workflows and email personalization. Senders can build sequences and use mail merge to customize the content and links for different recipients.

Mailshake also offers an AI-powered email writer as part of their plans. This tool can help you brainstorm and craft outreach emails more quickly.

How Does Mailshake Automate Sales Outreach?

Mailshake Pricing Plans

There are two plans available for Mailshake, one of which is geared towards marketing (Email Outreach) and the other which is aimed at sales (Sales Engagement). Agencies and teams of 25 or more are encouraged to contact Mailshake directly for a custom plan.

Unlike most SaaS tools, Mailshake doesn’t offer a trial period—but they do have a 30-day money-back guarantee for all plans.

  • Email Outreach: For $44/month, users get access to Mailshake’s email warm-up service, email personalization, AI writing tool, automated sequences, and more. This plan is targeted toward marketers and founders.
  • Sales Engagement: For $75/month, users can send larger campaigns (up to 10k recipients), create custom tasks, view lead temperature, and more. This version is aimed at sales teams looking to boost engagement.

See their plan overview page for more details.

Which Sales Outreach Tool Provides the Most Value?

Still not sure what type of sales outreach software your team would benefit from most? The answer depends on your outreach strategy, what type of bottlenecks you’re facing, as well as personal preferences.

Whether you choose to introduce a CRM platform or invest in the power to unlock high-quality leads more quickly, focus on sales tools that provide support where your team currently needs it most. (After all, the best sales tool to start with is that one your team will actually use.)

Once you have your sales outreach strategy in place, refer to this guide to help find the outreach tools that best align with your goals and support your outreach campaign.

In the meantime, why not test-drive Datanyze for free? Download the Chrome Extension and start your trial to see how easy prospecting can be with the right data at your fingertips.