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Data Enrichment That Helps You Win

Powering a new era for sales and marketing teams, Datanyze is the leading CRM data enrichment company. As your prospects evolve, so should your data. Datanyze provides accurate, real-time information on 35M companies, so you always have a competitive edge.

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business data syncing with HubSpot, Marketo and Salesforce

CRM Enrichment

Enrich leads, contacts, accounts and opportunities with a new generation of business data that drives actionable insights for sales and marketing success. Integrate Datanyze with Salesforce, Marketo or HubSpot to append accurate technographic and firmographic data. Sales Intelligence has never been so easy.

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Lighthouse looking for prospect buying signals

Real-Time Buying Signals

Ensure that your sales reps stay on top of their account by surfacing key sales triggers like technology changes, traffic increases or funding rounds.

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Technographic Data

Help your reps understand their prospects' current technology profile by appending Datanyze technographics to every account.

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Firmographic Data

Identify your best prospects with firmographic data you can trust. Gain helpful insights and segment accounts by geographic area, address, industry, revenue, size, technologies used and more. And as your customers evolve, Datanyze automatically updates and enriches your CRM with up-to-date accurate data.

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Frequently Asked Questions About Data Enrichment

Using data enrichment will give your team actionable and accurate information where they need it most. Technology and company intelligence is continuously updated and appended to your records so you always have the most current information and insights. That means reps spend less time researching and more time selling. And in the case of our robust Salesforce integration, users can leverage our Alerts custom object, which notifies you when prospects add or drop competitive or complementary technology solutions.

And forget the spray-and-pray approach to outreach. At Datanyze, we believe context leads to conversion. Our data enrichment solution gives your teams all the information they need to have more meaningful, personalized conversations with prospects. Dozens of data points, presented in custom fields within your own CRM and MA instances so reps can stop clicking from tab to tab, and start truly connecting with their accounts.

Datanyze will enrich and keep records up-to-date in your Salesforce, Marketo or HubSpot instance for $0.01 per record per month. Additional costs may also include adding API access (or increased access for existing users who currently leverage our API) with the platform of your choice, as Data Enrichment will use our API to update regularly.

Powerfully simplistic, data enrichment enhances your CRM and marketing automation platforms with valuable information that drives business success — adding important insights about leads, contacts and accounts in the systems you use every day. Connecting Datanyze to your CRM or marketing automation platform allows data enrichment to append accurate technographic and firmographic data to any record as frequently as every minute. Once integrated, our best-in-class business data is available for use in your current workflows. Setting up data enrichment takes a few minutes.

Datanyze seamlessly integrates with Salesforce, Marketo and Hubspot (both CRM and marketing automation products). For all other uses, our API can be leveraged to push powerful technographic and firmographic data to your systems.

Depending on your plan, Datanyze Paid users can export information from Datanyze as part of their access to Data Enrichment. This data includes all available technographic and firmographic information on any given domain, and can be exported as a CSV for Data Enrichment on other platforms, so long as users remain paid users of Datanyze. Datanyze export features offer versatile enrichment options to users who decide against directly integrating their existing platforms with Datanyze.

“Datanyze helped us identify the top 20% of accounts most likely to convert, making it easy for sales to hone their efforts.”

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Peter Mollins

VP of Marketing, KnowledgeTree

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