Given the importance of lead generation for every business, it’s no surprise that there are dozens of dedicated tools to choose from nowadays. In fact, you will find multiple apps for every task.
Sorting through the options can seem overwhelming, particularly when you have an organization to run. Even if you see great reviews for a particular tool, there is no guarantee that it will be a good fit for your business.
To help you find the best solution that suits your needs, we have put together the ultimate list of lead generation tools.
How to Choose the Right Lead Generation Tools
Before we look at the list, let’s think about how to select the right tools for your business. Here are some key considerations:
- Features – Does this tool do everything you need now, and will it still work when your business grows?
- Usability – Platforms with many features can be very complicated to use; it may be better to opt for two dedicated tools than an all-in-one solution
- Compatibility – If you plan to share data between tools, you need to ensure that your chosen solutions are all compatible
- Pricing – Of course, your chosen tool needs to be affordable for your business — even if that means investing a little more now for bigger returns down the line
While it’s tempting just to choose the same app as everyone else, be sure to do your own research.
The 5 Best Lead Generation Tools in 2021
With these guiding principles in mind, we have picked our five favorite lead generation tools:
However you approach the lead generation process, at some point you’re going to need to make direct contact with your leads.
Datanyze is a browser extension and online platform that helps you find and save the right contact details for every prospect. It works on any LinkedIn profile or company website, and the data is sourced in accordance with GDPR and CCPA.
Datanyze also offers other useful data, such as company information and news updates. This means you can “warm up” your cold emails and start building a business relationship.
Pricing: Free 90-day trial, then from $39/month
Combining marketing, sales, content, support, and operations, HubSpot covers much more than lead generation. However, the marketing section
has some great lead gen tools.
In one interface, you can create capture forms, compose emails, power up your website with live chat, and more.
Pricing: Free for selected tools; paid plans from $45/month
Lead generation usually starts with capturing an email. For this task, OptinMonster is probably the best solution available right now.
The platform has a drag-and-drop builder for forms, and mouse-tracking lets you set up sophisticated rules about when your form should appear.
You can even turn any image or link into a CTA.
Pricing: From $9/month
Billed as a “revenue acceleration platform,” Drift helps you engage with prospects through live conversational marketing.
Based around live chat and chatbots, this tool helps you start building rapport with potential clients. The interface also allows visitors to enter their details through an interactive, chat-like interface.
Pricing: Free for live chat/calendar booking with one seat; paid pricing on request
There are many reasons to like this email marketing and CRM platform — features, price, integrations (over 850), and more.
In particular, ActiveCampaign excels when it comes to automation. Using simple controls, you can easily create advanced email sequences to follow up with leads and handle retargeting.
You can even set up a scoring system for prospects, and home in on the most likely individuals through targeted campaigns.
Pricing: 14-day free trial; paid plans start at $9/month
More Top Lead Generation Tools
Effective lead generation usually includes many different stages and channels, so you’re probably going to need several tools to get the job done. Keep scrolling to see our top picks for every task.
For Capturing Leads
Lead gen starts with capturing leads; these tools will help you entice more visitors to leave their details:
When it comes to lead capture, Adoric does it all. Through a slick design studio, you can create countdown timers, pop-up forms, e-commerce recommendations, multi-step message sequences, and more. It integrates perfectly with most website platforms.
Pricing: Free, paid plans from $29/month
With plugins for WordPress and Shopify, this email capture tool is easy to use and wildly popular. The free version lets you add an array of pop-ups and forms to your site, while the premium version includes A/B testing and advanced targeting.
Pricing: Free or $39/month
8. Hello Bar
This impressive tool lets you create pop-ups that encourage the user to leave their email. You can use Hello Bar with most website builders, and the targeting features allow you to customize your message.
Pricing: Free, with paid plans from $999/year
Quizzes are a great way to boost engagement and start the process of qualifying leads. KyLeads lets you design quizzes and smart pop-ups for your website, and monitor their performance through in-depth analytics.
Pricing: 14-day free trial, then from $41.67/month
For Live Chat and Calls
With these live chat tools, you can engage with visitors while they are still on your site:
Designed specifically for sales teams, Intercom helps you route website visitors to the right salesperson or support agent. When your team is offline, the app can help visitors to book a demo. It will even send follow-up emails to keep prospects engaged.
Pricing: From $59/month
Another well-made chat solution is LiveChat. It has a feature called “message sneak-peeks,” which allows your agents to see what a visitor is typing. When a sale is on the line, being able to anticipate the next question could be crucial.
Pricing: 14-day free trial, then from $16/month/agent
Sometimes, prospects just want to talk to a human. With LimeCall, visitors to your site can get connected in seconds via a chat-like interface. If it’s not a convenient time, they can just as easily request a callback through a calendar-style interface.
Pricing: Free with limits, paid plans from $149/month
For Creating Landing Pages
If you want to convert more visitors into leads, try these landing page tools:
This powerful landing-page builder offers simple drag-and-drop controls, loads of elements, and countless design options. It also supports A/B testing, and the platform integrates with Adwords.
Pricing: From $72/month
There is a good chance you have visited a page made with ClickFunnels at some point in your life. Rich with features, this platform lets you build your landing page and back it up with a targeted multi-channel sales funnel.
Pricing: 14-day free trial, then from $97/month
If your website is built on WordPress, you might want to try this highly-rated landing page builder. SeedProd works with pretty much any theme, with full version control and live previews.
Pricing: From $39.50/year
Want to promote a product or lead magnet on your landing page? Leadpages may be your best option. It even has a conversion predictor that will guesstimate the performance of each page.
Pricing: 14-day free trial; paid from $27/month
For Email Marketing
Keep engaging with your leads and push them through the funnel with these email marketing tools.
The market leader by some distance, MailChimp makes it easy to design pretty emails and automated campaigns, with excellent reporting. What makes it doubly alluring is the very generous free plan: 10,000 emails per month for 2,000 contacts.
Pricing: Free, paid plans from $9.99/month
18. Constant Contact
This affordable email marketing solution provides a drag-and-drop template editor and some very useful automations. Better still, you can manage your social media ads right alongside your email.
Pricing: Free for a month, then from $20/month
As your list grows, some services start to get really expensive. The USP of Sendinblue is that sending bulk emails with this platform is really cheap. In addition, you can get CRM features, live chat, 60 templates, and more on the free plan.
Pricing: Free, paid plans from $25/month
For Sales and Outreach
All your marketing efforts are leading towards one thing: closing deals. These sales tools should make it easier.
With Prospect.io, you can create quite advanced automated sales funnels across multiple channels. The platform has a Chrome extension that lets you sync data with Salesforce and LinkedIn, and each person on your team gets a personalized daily task list.
Pricing: From $99/month
Combining CRM, sales, and marketing, Keap has an epic list of features. Along with sales automation, you can handle appointments and take payments through one interface. Previously known as InfusionSoft, this platform has been around for 20 years.
Pricing: Free trial, paid plans from $79/month; one-time $499 training required
22. Pardot by Salesforce
You need a budget to use Pardot — but for businesses with a large number of clients, it’s worth the investment. This marketing automation tool links with the popular Salesforce CRM, providing an all-in-one workflow for cultivating leads.
Pricing: From $1,250/month
Some sales CRM platforms are a little over the top for smaller businesses. Pipedrive keeps things simple, without compromising on key features. The clean interface helps you focus on the task list of sales.
Pricing: 14-day free trial, then from $12.50/month
For Social Media Marketing
Tweet, share, and snap your way to success with these social media tools.
It has been around a while, but Hootsuite is still one of the best social media marketing tools available. This platform lets you monitor multiple accounts and keywords, schedule posts, and collaborate with your marketing team.
Pricing: Free limited plan and 30-day trial, then from $49/month
For an easier way to schedule social media posts, try Buffer. It works like a content pipeline, where you can put content into the system and forget about it. The app does the rest, automatically sharing updates at scheduled times and collecting valuable analytics.
Pricing: Free for three profiles, then from $15/month.
For Content Marketing
Content is often a vital part of attracting leads. These tools will help you build the perfect strategy.
Although Ahrefs is fundamentally an SEO tool, it provides unrivalled data about search intent. You can use this information to inform decisions on content so that you’re writing blogs and creating videos that are actually relevant to potential clients.
Pricing: From $82.50/month
If you’re going to spend time on crafting content, you might as well have a plan. Co.Schedule is a powerful platform that lets you create a schedule, share posts on social media, and automate many marketing tasks. It has strong collaboration features, too.
Pricing: 14-day free trial, then $29/month/user
For Other Lead Generation Tasks
These tools might not fall into one of the categories above, but they will definitely help you with lead generation.
Some potential clients visit your site and leave behind only an IP address. Leadfeeder helps you unmask these valuable visitors, and discover what company they work for. Now that is useful information.
Pricing: 14-day free trial, then from $55/month
If your favorite tools don’t integrate natively, you should try Zapier. This general-purpose automation platform connects with over 3,000 apps, allowing you to siphon data with ease.
Pricing: Free with limits, paid plans from $19.99/month
30. Hubspot Ad Management
Although this is technically part of the Hubspot suite mentioned earlier, it’s too good not to include. Through one interface, you can manage and track ads on Facebook, LinkedIn, Instagram, and Google — and the key features are free.
Pricing: Free with limits, paid plans from $45/month