It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the ""Omniture Business Unit"", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
|Top Competitors||Websites||Market Share||Versus Page|
|Google Optimize with GTM||11||44.00%||Adobe Target vs. Google Optimize with GTM|
|Google Optimize||8||32.00%||Adobe Target vs. Google Optimize|
|Optimizely||2||8.00%||Adobe Target vs. Optimizely|
|JustUno||2||8.00%||Adobe Target vs. JustUno|
|Google Analytics Experiments||1||4.00%||Adobe Target vs. Google Analytics Experiments|
|VWO||1||4.00%||Adobe Target vs. VWO|
See how Adobe Target performs in a different country or against a competitor.