It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the ""Omniture Business Unit"", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
|Top Competitors||Websites||Market Share||Versus Page|
|Google Analytics Experiments||2||25.00%||Adobe Target vs. Google Analytics Experiments|
|VWO||2||25.00%||Adobe Target vs. VWO|
|Optimizely||1||12.50%||Adobe Target vs. Optimizely|
|Google Optimize||1||12.50%||Adobe Target vs. Google Optimize|
|Zoho PageSense||1||12.50%||Adobe Target vs. Zoho PageSense|
|Google Optimize with GTM||1||12.50%||Adobe Target vs. Google Optimize with GTM|
See how Adobe Target performs in a different country or against a competitor.