Market Share Category

Retargeting


Number of Techs

7


Market Space

ABOUT Retargeting

Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) software is used to target advertisement to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.


RETARGETING MARKET SHARE TABLE

RankingTechnologyDomainsMarket Share
1Facebook Web Custom Audiences8470.00%
2Criteo1915.83%
3Tapad43.33%
4Google Dynamic Remarketing43.33%
5AdRoll32.50%
6Google Remarketing32.50%
7Zync32.50%

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