Market Share Category

Retargeting


Number of Techs

14


Market Space

ABOUT Retargeting

Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) software is used to target advertisement to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.


RETARGETING MARKET SHARE TABLE

RankingTechnologyDomainsMarket Share
1Facebook Web Custom Audiences56475.10%
2Google Dynamic Remarketing577.59%
3Google Remarketing435.73%
4Tapad293.86%
5Criteo253.33%
6AdRoll182.40%
7Zync50.67%
8Perfect Audience30.40%
9Shoelace20.27%
10Chango10.13%

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