Market Share Category

Retargeting


Number of Techs

23


Market Space

ABOUT Retargeting

Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) software is used to target advertisement to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.


RETARGETING MARKET SHARE TABLE

RankingTechnologyDomainsMarket Share
1Facebook Web Custom Audiences6,95773.62%
2Google Dynamic Remarketing1,16512.33%
3Google Remarketing9369.90%
4Criteo1691.79%
5Tapad880.93%
6AdRoll560.59%
7Zync330.35%
8Perfect Audience110.12%
9RetargetApp70.07%
10Magnetic60.06%

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