DealerPeak offers solutions, providing both CRM and website services on a unified technology platform for single and multi-dealer locations, brands and websites. DealerPeak, was founded in 1999 initially to support the Ron Tonkin Dealerships (Tonkin), a franchise with 17 locations. The initial product of the company was enterprise level websites, which in turn brought in leads that required an Internet Lead Management (ILM) system and matured into a full featured CRM for enterprise and independent car dealers. This beginning meant that DealerPeak has always looked at data from an enterprise level, so its solutions work for a single rooftop or a multi-franchise dealership. In 2012, DealerPeak LLC (the Company or DealerPeak LLC) was created through the merger of the existing DealerPeak entity and Dealer Peak Elite Services, Inc.