YIELDKIT is a platform for in-text advertising and content monetization that currently connects 5,000 publishers and 45,000 advertisers worldwide. Matching is done via YIELDKIT's machine learning technology. It analyzes publishers' text-based content and matches specific publisher-approved terms and keywords with matching affiliate offers and services from advertisers. Publishers can additionally monetize their content and advertisers have access to a high performance In-Text ad format. YIELDKIT is owner-managed and was founded by Oliver Krohne in Hamburg in 2009. Together with Lars Hinrichs, he is also a partner in YIELDKIT. Daniel Neuhaus has been a member of the management board since February 2020. Currently, 25 employees work as a team.