Market Share Category

Ad Exchanges


Number of Techs

7


Market Space

ABOUT Ad Exchanges

Ad Exchanges allow advertisers, agencies and ad networks to buy and sell digital ads across a number of publisher sites in automated auctions


AD EXCHANGES MARKET SHARE TABLE

RankingTechnologyDomainsMarket Share
1 DoubleClick19 43.18%
2 Rubicon Project9 20.45%
3 OpenX Market Japan5 11.36%
4 AppNexus4 9.09%
5 OpenX Ad Exchange4 9.09%
6 OpenX2 4.55%
7 Right Media1 2.27%

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