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Yelp Inc. operates a platform that connects people with local businesses in the United States, Canada, and internationally. Its platform covers various local business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, auto, and others. The company provides free and paid business listing services to businesses, as well as enables businesses to deliver targeted search advertising to large local audiences through its Website and mobile application. It also provides Yelp platform, which allows consumers to transact directly on Yelp; Yelp Eat24 that offers food ordering and delivery services; Yelp Deals that allow local business owners to create promotional discounted deals for their products and services; and Gift Certificates products for local business owners to sell full-price gift certificates directly to customers through their business listing pages. The company’s Yelp platform enables consumers to complete food delivery transactions, book spa and salon appointments, purchase event tickets, order flowers, and other transaction opportunities. In addition, it offers other services, such as Yelp Reservations that provide restaurants, nightlife, and certain other venues with the ability to offer online reservations directly from their Yelp business listing pages; Yelp Knowledge program that offers local analytics and insights through access to historical data; and other non-advertising partner arrangements, including content licensing. Yelp Inc. offers its products directly through its sales force; indirectly through partners; and online through its Website. The company was founded in 2004 and is headquartered in San Francisco, California with additional offices in Palo Alto, California; Scottsdale, Arizona; Chicago, Illinois; New York, New York; Dublin, Ireland; London, England; and Hamburg, Germany.

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