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Since launching in February 2010, the vouchercloud app has had over 5 Million downloads and is available in UK, DE, NL, SA, MT and IE. The mobile voucher platform has been embraced by some of the top national brands such as Debenhams, Gap, Pizza Hut, PizzaExpress and Strada as well as 1000's of local businesses. vouchercloud is one of the first mobile applications to have a direct financial benefit to the consumer. This clearly measurable gain presents an opportunity for generating ongoing incremental revenues. The GPS location-based app is also supported by a bespoke online merchants' dashboard, which will transform the way in which discounts are promoted throughout the UK and Europe. Developed over 12 months by IDL, the web-based merchant dashboard allows any business, whether a major international corporate chain or your favourite local family-run bistro to instantly upload their own branded offer directly to their target customer's mobile and the vouchercloud site, a tailor-made promotion which they can then track and control. This is an instant and highly flexible direct advertising platform. The vouchercloud website is a portal for every kind of saving of interest to the end user. Under the motto of "live more, spend less," the site gives users a choice of platforms to receive their preferred money-saving offers: either via their mobile, printable vouchers or online voucher codes. The site also presents a sizeable added revenue opportunity from voucher codes. The response from merchants to the vouchercloud proposition has been exceptional. We have already secured over 2000 brand relationships across multiple verticals.

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