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The Blade of Toledo, Ohio, is the daily, Pulitzer Prize-winning newspaper serving Northwest Ohio & Southeast Michigan. We've been in print for 175 years as the top news outlet in the area. Information for advertisers: The top news source in NW Ohio and SE Michigan. The Blade has a proven advertising reach and performance that is unmatched by any other media in the area. Call us at 419-724-6000 Give Us a Week, and We'll Tell Over 300,000 People How Great You Are It's a fact: when you advertise in The Blade and on, you can reach 314,609 readers in a very short amount of time. And they are the active shoppers you want. The Blade weekday/Sunday adult reader profile: • Male – 49%, Female – 51% • Median age – 46 • Advanced degree, college degree or some college – 52% • Average household income – $44,135 The adult reader profile: • Male – 49.5%, Female – 50.5% • Median age – 42 • Advanced degree, college degree or some college – 62% • Average household income – $52,579 Zoom The Blade/ reaches: • 89% of luxury car owners • 82% of people employed in a professional/technical field • 88% of people who regularly work out at a health club • 91% of those who shopped for sporting goods in the last four weeks • 95% of those who golfed three or more times in the past year • 83% of those who tended to a lawn or garden in the past year • 76% of people planning to buy a new vehicle • 79% of those three who plan to buy new furniture in the next 12 months • 80% of affluent working women with a household income of $75,000 • 98% of boat owners Give us a week. We'll give you results. SOURCE: Media Audit Dec. 2009 – Jan. 2010

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