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Pressitt is a Social Media News Release (SMNR) service that enables PRs and businesses to create their own SMNRs (also known as a Social Media Press Release) and publish to an online community of journalists, the blogosphere and the general public. A Pressitt release contains all of the core information found in a traditional press release, but it is presented in a more digestible format along with images, video clips, links to previous Pressitt announcements and other relevant online information such as homepages, social media profiles and downloadable presentations or PDFs, ensuring all story assets are saved in one central online place. Once published, Pressitt allows your news to be bookmarked, commented on, and shared. Developed by digital PR and social media consultancy Liberate Media and web development firm Best Served Cold, Pressitt has already been trialed by Johnson’s online parenting community BabyCentre, the Government’s Department for Innovation, Universities and Skills, online music provider Napster, digital creative agency Collective, digital entertainment and internet solutions firm iBAHN, digital engagement agency Kerb and LED lamp producer Greengage Lighting. The service launched in public beta in mid-April, following a successful round of private beta testing. The service is free to use. A bespoke version of Pressitt is also available, which enables organisations to have a customised SMNR template designed to reflect the colours, style and branding of their organisation. Those wanting to take it one step further can show-off their bespoke releases in a Social Media News Room, offering a completely branded environment housing all of their corporate SMNRs. A Social Media News Room can be a part of a company’s existing website or hosted via Pressitt.

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