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Domain

popsugar.com


Number of Technologies

170

Founded Year

2006


Number of Contacts

210

Alexa Rank

2,166


Number of Job Postings

19

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About popsugar.com

POPSUGAR Inc. is an American media and technology company that is the parent to the media property POPSUGAR, the shopping platform ShopStyle, and a monthly subscription business POPSUGAR Must Have. The company was founded in 2006 by husband and wife team Brian and Lisa Sugar as a pop culture blog.

POPSUGAR Inc operates a few brands: POPSUGAR, ShopStyle, and POPSUGAR Must Have. Its eponymous property, POPSUGAR, features lifestyle content targeted towards women 18-34, across topics such as fitness, food, fashion, beauty, entertainment, parenting across all content platforms - mobile, video and social.

POPSUGAR’s Must Have is a subscription service that sends subscribers a monthly box of items curated by POPSUGAR’s editors. It also offers special edition boxes with partners such as Neiman Marcus, CFDA, Target. Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners.

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Company Type

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Tech Spend

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SIC & NAICS Code

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Revenue

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