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Paddy Power provides online interactive sports betting services. The company operates through Online Australia, UK Retail, Irish Retail, and Telephone segments. It offers fixed odds games betting, online games and casino, business-to-business, and risk management services as well as peer-to-peer games, including online bingo and poker. The company provides sports betting services through,,, and websites as well as through a chain of licensed betting offices and Dial-a-Bet telephone. It also offers online gaming services through,,,,,,, and websites. As at February 2010, Paddy Power operated a total of 356 retail outlets: 209 in Ireland, 8 in Northern Ireland, and 139 in Great Britain. Almost two thirds of Paddy Power’s profits were generated outside of Ireland in 2010. They are the third largest online bookmaker and sixth largest online gaming business in Britain and Ireland and, at the current trajectory, they will have more shops in the UK than Ireland by 2013. The acquisition and growth of Sportsbet and IAS has made Paddy Power the number one online corporate bookmaker in Australia. New B2B activities have seen them expand into France, in partnership with PMU. In 2010, turnover was over €3.83 billion which is up 39% on 2009. Underlying operating profit was €103.8 million, which is an increase of 48% on 2009. The Group’s total profit after tax was €97 million. Paddy Power was founded in 1988 by the merger of three existing Irish bookmakers and is currently based in Dublin, Berlin. The company has operations in the United Kingdom, Ireland, Australia, and Italy.

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