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OpinionLab Inc. provides voice of customer (VOC) listening technologies in the United States and internationally. Its products and services include Website feedback; data-collection services, such as survey modules, event-driven comment cards and surveys, and survey invitations; mobile feedback that allows its customers to make improvements to mobile Websites, mobile applications, stores, personnel, and products; product feedback; store-feedback solutions that help its clients to collect and manage streaming shopper comments specific to stores, regions, individual employees, and products; and e-mail feedback. The company also provides ad-monitoring system that measures visitor response, assesses the impact of advertising on a publisher’s brand, and serves as an early indicator of malware; and Social Media Monitor that captures and analyzes feedback data from social-media channels, enabling its clients to monitor brands, identify key communities and influencers, address customer-service issues, and conduct unbiased research. In addition, it offers products, such as PDFs, software, videos, intranets and extranets, gadgets and widgets, Websites, mobile sites and applications, social-media touch points, E-marketing campaigns, employee e-mails, online advertisements, and brick-and-mortar stores. Further, the company provides professional services, such as customized analysis and reporting, research studies, and integration of data with Web-analytics vendors; VOC analytics, VOC studies, process integrations, custom design insights, and targeted diagnostic studies; and research services, which include custom reporting, data processing, analysis of VOC data, best practices research, benchmarking, and ad hoc analyses. The company was founded in 1999 and is based in Highland Park, Illinois. OpinionLab Inc. operates as a subsidiary of Performance Networks LLC.

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