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Founded in 1984, the Haier Group is today the world’s leading brand of major household appliances and is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competence throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

In an age when the experience economy and sharing economy are becoming ever more present, Haier has adopted creating an ‘Ecosystem of trust and a platform for sharing’ and ‘aligning individuals and goals (RenDanHeYi), igniting potential through micro-enterprise’ as its stated spirit and style in this new era. The company is also exploring disruptive innovations to strategy, organization and manufacturing, establishing a dynamic self-circulating system. In terms of strategy, Haier has established a co-creating and win-win ecosystem with users at the center, and is able to fulfill win-win results and rewards for ecosystem stakeholders; in terms of organization, Haier has managed to overturn a traditional closed hierarchical system into a networked node organization, integrating first-class resources from around the world in an open way; and in manufacturing, Haier has explored replacing traditional physical plants with inter-connected factories and making the transformation from mass manufacturing to mass customization. ‘Human value comes first’ is always the main guiding principle in Haier's business model, and throughout this transformation, staff are no longer employers and executors, but instead have transformed into entrepreneurs and dynamic partners.

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