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Eastday.Com is a Shanghai-based portal that provides news, entertainment, and travel information for its users. The portal operates more than 120 columns in three languages of Chinese, English, and Japanese. It attracts more than 50 million views and over 3 million independent IP users a day on the average. The portal has a business coverage ranging from news release, opinion swap, e-government, information service, and advertising to on-line cooperation, and an influence spreading to the Internet and wireless and TV networks. now runs one newspaper, namely The City Herald, 8 holding and 14 joint-stock companies, and extends its business chain over e-commerce, Internet terminal chains, WVAS, technology development and transfer, information broadcasting control, corporate credit information systems, comparative shopping search, wireless positioning and monitoring, creative industry precincts, and other web- related sectors.

From all of’s affiliates, the Eastday Bar, the Eastday E-community, and the Oriental Wisdom Valley have all grown into professionals in their respective fields. The company is now busy with the restructuring of itself for the purpose of going public first and turning itself into an integrated media group with modern communication characteristics in the end.

Eastday is jointly set up by Shanghai Jinwin Investment Co Ltd, Shanghai Media & Entertainment Group, Shanghai Media Group, Shanghai Oriental Pearl (Group) Co Ltd, Shanghai Information Investment Inc, Wenhui-Xinmin United Press Group, Jiefang Daily Group, Shanghai Education Television Station, Labor Daily and Youth Daily.

The Website is the parent company of a local newspaper -- City Herald and holds stakes in 16 companies including the Shanghai Eastdaybar Chain Administration Co Ltd, Shanghai Oriental Digital Community Co Ltd, Shanghai Easttone Ltd, Shanghai East Webtone Data Technology Co Ltd and Shanghai East Credibility Online Co Ltd.

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