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Domain

bidvertiser.com


Number of Technologies

24

Founded Year

2003


Number of Contacts

1

Alexa Rank

112,586


Number of Job Postings

N/A

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About bidvertiser.com

BidVertiser is an internet advertising company offering site-targeted pay-per-click (PPC) text ads and image ads. The company was launched in 2003 by Bpath and provide side-targeted ads where advertisers can select categories of websites for their advertisement to appear. The system is different than automated keyword-based ads placement that Google AdSense and Overture (now Yahoo! Search Marketing) ran at that time. Keyword-based ads placement allow ads to appear on pages that contain keywords specified by advertisers in the title regardless of what category the main website is about. BidVertiser provide site-targeted placement by asking both advertisers and website publishers to specify categories for their ads and websites. The action is to make sure an advertisement only appear in relevant websites instead of any website that have the same keywords as the ads. Since Google and Yahoo! used two different advertising services where one is just for advertisers and another is just for publishers (eg. AdWords and AdSense), BidVertiser simply combined all services for advertisers and publishers in one system.

BidVertiser.com is a division of Bpath Networks, Ltd.

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Company Type

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SIC & NAICS Code

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