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A force in Thailand’s hospitality industry since 1965, Amari’s network of 11 properties spans the country, from scenic seaside and mountain locations to vibrant urban settings. Amari is a vision of contemporary Asia, a brand brought to life through its Asian flair, modern perspective, desire and a down-to-earth, approachable vibe. For over four decades, the Amari brand has emerged as a leader in both the leisure and the MICE/corporate markets, with each of its properties featuring superior quality rooms, world-class facilities and a renowned level of service excellence.

As one of the few privately held local hospitality brands, employing more than 3,000 individuals throughout the country, Amari has pioneered tourism in both emerging destinations, as well as in Thailand’s most well-known tourist destinations. Amari owns and manages its own Sivara Spa brand at selected destinations. By 2011, the portfolio will include Amari-branded serviced apartments in Bangkok and a resort in Hua Hin.

Throughout its history, Amari has consistently delivered high standards of service to the business and leisure markets alike. Locally respected for its decades-long contribution to the domestic tourism industry, and admired internationally for its enduring professionalism, the Amari brand is synonymous with the highest standards of management, service and facilities. After nearly four decades of achievement and growth in Thailand, Amari is poised to become a leading player in the Asia Pacific hospitality market, with plans to expand its network.

Proud of its Asian roots, Amari creates experiences that embody the spirit of each specific local culture as well as enhance the renowned tradition of Asian hospitality – a brand promise we proudly call ‘colours and rhythms’. With this as our platform, Amari will continue to build on our strong heritage towards a dynamic future.

Amari. Celebrating the colours and rhythms of modern Asia.

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