Yieldlab

Yieldlab Profile and History

Yieldlab AG is the specialist for premium programmatic advertising. With Yieldlab YRD (pronounced 'wired') - a technology for yield optimisation and programmatic advertising that was fully developed in Germany - leading European media companies such as Axel Springer, Ad Audience, Burda Forward Ad Group, G+J e|ms, SevenOne Media and United Internet are managing and monetising their digital advertis ing inventory (desktop, mobile and video) in real time. By using Yieldlab YRD, publishers can securely and efficiently realise all of their selling strategies with full transparency and a comprehensive reporting and analysis tool. Since the relevant media agencies and demand-side platforms are connected to YRD, which is used by a large majority of the TOP 20 marketers, it is a premium interface for the programmatic trading of digital inventory in Germany. Yieldlab is a 100-percent subsidiary of Virtual Minds AG, a Freiburg-based technology and media-holding company in which strategic investors such as ProSiebenSat.1 Group and United Internet AG participate.