Wolverine Worldwide

Wolverine Worldwide Profile and History

Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories. The company operates through four segments: Wolverine Outdoor & Lifestyle Group, Wolverine Boston Group, Wolverine Heritage Group, and Wolverine Multi-Brand Group. It offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; childrens fo otwear; industrial work boots and apparel; and uniform shoes and boots. The company sources and markets a range of footwear styles, such as shoes, boots, and sandals under the Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, HyTest, Keds, Merrell, Saucony, Sebago, Soft Style, Sperry, Stride Rite, and Wolverine brand names. It also markets apparel and accessories under the Merrell and Wolverine brands, as well as licenses its brands for use on non-footwear products, including the Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; the Wolverine brand eyewear and gloves; and the Keds, Saucony, Sperry, and Stride Rite brand apparel. In addition, the company markets pigskin leather under the Wolverine Warrior Leather, Weather Tight, and All Season Weather Leathers trademarks for use in the footwear industry. It directly sells its products in the United States, Canada, and countries in Europe to various customers, including department stores, national chains, catalog and specialty retailers, mass merchants and Internet retailers, and to governments and municipalities; and through retail stores, as well as through third-party licensees and distributors. Wolverine World Wide, Inc. is based in Rockford, MI.