The ADITION Technologies

The ADITION Technologies Profile and History

ADITION technologies is the leading European technology solutions provider for automated, data-driven digital marketing across all channels from a central enterprise platform. The extendable ADITION Unified Adserving platform delivers to all relevant players - advertisers, agencies, publishers, and marketers - individually tailored solutions in order to maximize marketing efficiency and to design respective key online marketing assets in a sustainable way. The integrated solution offers the following functions: access to all relevant market places for the media buyer side (DSP) and the possibility to provide advertising inventory for publications, news portals, products, online shops, etc. through classic or programmatic direct or auction based real-time bidding for the media selling side (SSP). As an independent and neutral technology company and with the support of virtual minds group, ADITION helps their international client base to achieve their digital strategies. Some of ADITION's clients include: 1&1, Otto, Payback, Performance Media, Plan.Net, redblue (Media Markt, Saturn), Sixt, Spiegel-QC, Verivox, Telefónica, and many others.