MDI Entertainment

MDI Entertainment Profile and History

MDI was founded in Fort Worth, Texas in 1986. Our first products were specialty TV and radio programs in the form of short stories or vignettes, featuring well-known celebrities. These 30-second vignettes are known as "drop-ins" in broadcast advertising, because sponsors "drop in" a commercial for their product or service in the middle of the story. MDI's original corporate name, Media Drop-In Pro ductions, describes what we were creating back in those days. MDI's first drop-in series included Willie Nelson's True Tales of Texas, Jack Klugman's Countdown to the Superfight, Tax Facts with Mary and Max and Roger Miller's Country Music Storybook. We sold these vignettes to clients as diverse as Anheuser Busch, Wrangler Jeans and the Internal Revenue Service. Can you guess which program was purchased by the IRS?