Marketrx

Marketrx Profile and History

marketRx provides a combination of tools and services to plan and manage all aspects of bringing a new brand to the market. We start with helping you to evaluate all strategic options in light of the pipeline and long term strategy of your company. The options can include licensing, co-promotion or building your own franchise. For building own franchise, you can make use of marketRx capabilities b y fully outsourcing all aspects of promotion planning, sales operations, brand management, incentive compensation, customer data management and working with MCOs. We can help you build internal capabilities and provide tools if you choose to bring commercial operations in-house at a later date. For licensing or co-promotion, marketRx can help you find the best partner based on sales force fit, brand overlap etc; evaluate financial aspects of the deal, baselines and suggest on improving the above baseline through better promotion optimization. marketRx can be partner of choice in your path to commercialization right from the beginning and take your product to the market in an effective, cost efficient manner. We provide complete suite of integrated commercialization services that seamlessly drives implementation, resulting in surpassed customer benefits.