Forrester

Forrester Profile and History

Forrester Research, Inc. operates as an independent research, data, and advisory services company. It operates through Research, Product, and Project Consulting segments. The companys primary syndicated research product is RoleView, which offers clients with access to its syndicated research designed to inform their strategic decision-making. The RoleView research offerings consist of cross-linked documents that interconnect the companys playbooks, reports, data, product rankings, best practices, evaluation tools, and research archives, which are provided through role-based Websites. It also offers Leadership Boards that are peer groups for executives and other senior leaders at large organizations. In addition, the company provides data products and services, including Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics that offers insights into how technology impacts the way consumers select, purchase, use, and communicate about products and services; Business Technographics, which provides assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for large technology purchases; and ForecastView, an ongoing data program that provides a detailed evaluation of market size, based on expert analysis and quantitative insights from consumer and business surveys. Further, it offers consulting services to assist clients in developing and executing technology and business strategy, informing critical decisions, and reducing business risk, as well as hosts various events. The company sells its products and services through direct sales force in North America, Europe, Asia, and Australia; and through independent sales representatives in selected locations internationally. Forrester Research, Inc. was founded in 1983 and is headquartered in Cambridge,...