Cricket Holdings

Cricket Holdings Profile and History

Cricket Holdings is a nationally celebrated direct response marketing company specializing in consumer products and lead generation. Since its inception in 1990, Cricket has successfully promoted hundreds of products and generated millions of leads through the Direct Response Television (DRTV) medium. A pioneer in its field, Cricket utilizes innovative marketing strategies and tactics that continu e to prove successful for clients, as well as break new ground in the DRTV industry. Cricket is also highly skilled in marketing consumer products to targeted demographics. Cricket develops, markets and fulfills its own line of consumer products, such as its OneTouch brand, which provide easy-to-use solutions for many difficult household challenges. All of these useful and handy items are offered through a multi-channel distribution strategy which includes DRTV, online, catalogue and retail.