BlueCava

BlueCava Profile and History

BlueCavas Audience Association Platform is the first of its kind to enable true end-to-end cross-screen audience management and measurement for agencies and adtech. Through various implementations, BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers, and households through its proprietary asso ciation process, all in a privacy compliant way. These connections are standardized to common industry identifiers and combined with audience segments, activities, and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement, and optimize their audience reach and frequency.