Affinity Answers

Affinity Answers Profile and History

Affinity Answers is a leader in social-powered insights that enable marketers and consumer insights professionals to identify and activate passionate fans across every screen. More than 400 global brands, agencies and AdTech partners trust Affinity Answers to drive increased scale and return on ad spend. The company's TrueAffinity® model analyzes billions of social engagements between consumers an d brand entities, and combined with partner data, powers audience recommendations that can be activated across TV, social media and programmatic campaigns. FanFinder 360°, the company's all-in-one platform, enables TV and streaming marketers to uncover the shared positive affinities between passionate fans of shows and everything else they love across the world of social media. Affinity Answers was founded in 2005 and is headquartered in Austin, Texas, with R&D operations in India.