Latest news about Datanyze
For those of you that spend most of the day in Salesforce.com, Datanyze can add a powerful layer of information to not only the leads we help surface, but also the accounts, opportunities and contacts that already exist in your Salesforce.com account. Setting things up is quick and easy and you only have to do it once!
Once you're set up, we'll go through your Salesforce.com account and update all of your records with our data. This process usually takes just a few minutes depending on how many records you currently have, and once it's done you will have access to our data almost anywhere within your Salesforce.com account (for more information, read our instructions
for customizing Datanyze on your Salesforce.com account)
Most importantly, once you've connected Datanyze to your Saleforce.com data you never have to worry about requesting updates or refreshing information — anytime data on our end changes, we automatically push the updated field to your Salesforce.com account.
Adding Leads to Salesforce.com Directly From Datanyze
Now that all your existing leads have been updated with our information, you can add new leads to Salesforce.com anytime using our Salesforce.com export button found throughout Datanyze. Here are three places you will find it:
1. Next to a domain name
2. In the People tab
3. Directly from our Chrome plugin
Once you click the Salesforce.com export button from Datanyze, you will be directed to the Create Lead page in your Salesforce.com account. Notice how we have auto-populated not only the Datanyze Technologies and History fields, but also fields containing information from our 3rd party sources:
Searching Datanyze Information Within Salesforce.com
Once our data has been incorporated into your Salesforce.com account, you have full access to it in the same way you access all other information. Want to search through your Salesforce.com leads to see who just stopped using your competitor? Need to filter your leads down to only those using Zendesk? You can easily access this information from the Salesforce.com search bar:
Datanyze data is also fully accesible within the Reports tab in your Salesforce.com account. Want to create a report of your Salesforce.com leads that recently added CrazyEgg so you can make sure they are aware of your plugin? Doing this is no different than running a regular report and adding a filter for either Datanyze Technologies or Datanyze History:
Datanyze Alerts provide valuable, time-sensitive opportunities for sales and marketing teams. For those of you who practically live in Salesforce.com, however, we have made Datanyze Alerts easy to access directly from your account. In your top menu you will see a 'Datanyze Alerts' link; clicking on this link will bring you to the Datanyze Alerts home page where you can view alerts that are relevant to your leads.
So, for example, if one of your leads recently added your competitor you can find out immediately and take action to keep them onboard. Datanyze Alerts can be managed on a user-level within Salesforce.com, allowing you to view not only alerts for the leads you own, but also alerts for all leads.
Want more information on how Datanyze information can enhance your Saleforce.com experience? Feel free to contact us
anytime for more information!
The Datanyze Team
It has been an exciting time in the CDN market this year and things are really heating up as the year nears its end. Less than one month after Akamai acquired Velocious Networks
to bolster its enterprise CDN efforts, Verizon has announced its acquisition of EdgeCast
(disclosure: EdgeCast is one of our customers).
According to our Market Share data
, EdgeCast is the 4th most popular CDN company for websites with an Alexa rank of at least 1 million with a market share of 8.5% (only top 10 CDN companies shown - percentage is of total customers of top 10 CDN companies combined):
As you can see, however, when looking at the top 1,000 websites according to Alexa, EdgeCast ranks second
with an 7.9% market share:
Akamai and EdgeCast are clearly very popular amongst the web's biggest properties, whereas Amazon tends to be common for smaller websites.
We would like to congratulate EdgeCast, one of our biggest customers, on their recent acquisition. As the CDN market consolidates, we will continue to analyze market share data and other interesting metrics. If you would like more information on what Datanyze can tell you about content delivery networks and the websites that use them, don't hesitate to reach out to us
The Datanyze Team
You asked for it and we built it. Here's a quick breakdown of the new Targeting Page & the CSV export features we added:
No, not like Instagram...We've added filters such as Revenue Size, Employee Count and Alexa Ranking to name a few so that you can build your perfect target list.
You can build your targeted list with as many "AND/OR" conditions as you need. Say you want to query the following: all customers that use Marketo for their Marketing Automation AND use KISSmetrics OR MixPanel for their web analytics AND you want them to be located in California OR Massachusetts; we can easily deliver that to you.
You can also do targeted searches for websites that do NOT have specific attributes. For instance, you can run a targeted search on all websites that use Marketo but are NOT using Google Analytics.
Unlimited Saved Reports
Now you can save any target report for future use. No limitation to the amount of reports you can save and access. Saved reports can be shared across the entire team too!
People added to the CSV export
We now give you all the contacts at each company we find right there on the CSV export.
We also added a video in case you want to break out the popcorn.
If you have any questions please feel free to contact us directly at email@example.com or by phone at 1.415.237.3434.
The Datanyze Team
Take a moment and ask yourself this: "If a company is using my competitor's product and recently visited my website - what does that mean for me?
" One conclusion would be that they are shopping around and that's a perfect time to reach out to them. Well, with the help of our friends from Visistat
, Datanyze can now show you that data.
Here's a quick example of how you can use it:
We'll pretend for a second that we compete with Akamai. Let's go to our Targeting
page and see who is currently using Akamai and recently visited our website. Simply add in the technology in the "Currently use
" box and click the checkbox that says "Recent visitor
It's simple, but very powerful! All of our customers who already use Visistat can set this up in seconds. All the rest can get a good discount from Visistat if they mention that they are Datanyze customers!
If you have any questions about this update or any suggestions at all, please don't hesitate to contact us
The Datanyze Team
The last few months have been aboslutely CRAZY — so crazy, in fact, that we didn't have enough time to write a product update post for April. Fear not, however, loyal Datanyzers, for we have twice as many updates to share in today's post.
Before we jump into the updates, we'd like to give a shout-out to our customers for continually providing valuable feedback. It is this very feedback that drives a lot of our product decisions here at Datanyze and we can't thank you enough. Because of this, we're going to start with an update that was recommended by one of our customers:
Better Salesforce Integration
Want to customize which technologies show up in your Salesforce Datanyze fields? Now you can — for details, go here
Better Crunchbase Integration
Crunchbase is an excellent source of information on companies, and now we include even more of it within Datanyze. In the People section, we are now including data from Crunchbase.
In our CSV exports we've also added Crunchbase data, which can be easily customized from 'Settings'.
Filtering by US States
Most of our customers are located in the United States and a lot of them divide their leads geographically. We now provide an easier way for them to do that with our new 'Targeting' field. This information can also be added to your CSV export file.
Want to search for a specific technology? Now it's easier than ever from our Search box, which now handles both domains and technologies.
If you have any questions about these updates or anything else, please send us an email
The Datanyze Team
A few days ago, Saleforce took a huge bet - $2.5 billion to be exact - on ExactTarget, a company that focuses on email marketing but also plays in the marketing automation space with companies like Marketo and Eloqua. It will be interesting to see how this plays out and how it may affect ExactTarget users. Acquisitions are notorious for causing numerous issues, including customer exoduses and major product changes, so this could be an opportunity for other players in the email marketing and marketing automation spaces.
For email marketing companies vying for new business, now may be the perfect time to reach out to ExactTarget customers to check if they are interested in considering their options. For example, our Targeting
feature can produce a list of all ExactTarget's current users, and our customers can filter this list down in any number of ways.
With this list, the marketing and sales organizations of email marketing companies will be able to target their outreach efforts to produce effective results, and by using our Export to CSV feature, they can get additional information on these websites including company size, revenue and employees via our LinkedIn
Want more information on our competitive sales intelligence tool? Send us an email
Our Salesforce Integration is by far one one of our most popular features, and we are happy to announce today that we have updated it (thanks to our friends at KISSmetrics
for suggesting this feature!).
While we pride ourselves on tracking hundreds of technologies, sometimes there's too much noise in the Datanyze Technologies section of Salesforce:
To solve this problem, we've created the ability for you to customize which technologies are shown in Salesforce. To change from the default setting of tracking all technologies, select "I'd like to select specific technologies" from the dropdown menu in the 'Salesforce Integration' tab in 'Settings':
Then, it's as easy as selecting the technologies you want to show up in the Datanyze fields of your Salesforce account. Also, we made sure to make it easy for you to select an entire category by clicking 'Select All':
We hope this update makes your life a little easier. If you have any questions about this or anything else, send us an email
Your friends at Datanyze
We are excited to announce the launch of a new feature: Countdown. We rely on the feedback of our users to guide us, and like many of our features, Countdown came from a customer request. Now you can see who started to use a particular web technology up to 9 months ago.
Why would that be important to you? For example, let's say the average contract length in your industry is 12 months. Assuming it takes 3+ months to find a new vendor, sign a new contract, and give proper notice, knowing who started using a technology 9 months ago ensures your timing is optimal when reaching out.
If you're a current Datanyze user, you can see how it works by going to any of the 500+ technologies that we currently track and selecting the 'Countdown' tab from the secondary menu. We hope that this functionality will allow you to get an even bigger edge on your competitors.
If you have any questions about Countdown or would like to request a feature, don't hesitate to call or email us
The Datanyze Team
As March nears its end, we want to give you a quick update on what's been happening on our end. While our March Madness brackets have been worse than ever, our momentum as a company has never been greater. We spent some time moving to new servers, and thanks to our efforts Datanyze is orders of magnitudes faster than before. Additionally, we've continued to push the peanut and add features thanks to the feedback of our valued customers - here are some of the details:
These days people check their emails more often than they check their voicemails, and more and more salespeople are using email to reach their prospects in addition to the traditional cold call. Now Datanyze makes it incredibly easy to find email addresses for the people you need to reach. One of our most popular features is our 'People' tab which shows you a list of a company's employees via our LinkedIn and Jigsaw integration, and we recently added a button to instantly get the email addresses of those employees. Just click the envelope icon and Datanyze will try to search numerous sources for that person's email address. If we find it, we'll show it to you so you can easily email the person.
Last month we introduced a new report called Market Share and the feedback has been off the charts. Now everyone - not just Datanyze customers - can see which web technology dominates a certain market in a couple of clicks. Check out some of the categories:
Better Chrome Extension
We updated our Chrome Extension
to be more accurate and lightning-fast. If you have not seen it yet, check it out. It's one of the most convenient ways to instantly check for which web technologies a website is using. You can also tune up your bubble
appearance in you alerts settings.
New technologies we now track
As always, we'd like to thank our customers for providing valuable feedback on our product - we couldn't do this without you all! And for those web technology companies who have been looking for a top-notch sales intelligence solution, now is a great time to take action and get an edge over your competitors. For more information on our pricing or to see a demo, please don't hesitate to contact us
The Datanyze Team
Here at Datanyze, we work hard to make sure our customers get the most out of our data with the least amount of effort. We know data is only as good as one's ability to use it, so we are proud to announce Market Share
, a tool to help you visualize the landscape of a technology category.
Here is an example of how the Marketing Automation
category breaks down for domains that are in top 1 Million Alexa rank.
Furthermore, we are also very happy to share with you that Market Share
is now available for non-Datanyze users. If you have a friend or colleague who you think may be interested in this information, feel free to send them the link to this report - it's absolutely free!
The Datanyze Team
It's hard to believe another month has passed since our last product update - time flies when you're working hard! Without further ado, here is what we've been working on:
- Crunchbase. We already provide a lot of information on leads, including information from Jigsaw and LinkedIn about the company and its contacts. Now, we are pleased to announce that we have added Crunchbase integration; if a lead is registered on Crunchbase, you will see the information about the company directly on Datanyze.
- Email providers. Datanyze can now identify if a website is using a specific email solution, such as Gmail, Yahoo Mail, Zoho, etc.
New technologies we now track:
With the football season over, our Sundays are sure to be more productive, so stay tuned for more updates to Datanyze in February. We continue to receive amazing feedback from our customers and truly enjoy adding features that make their sales efforts more effective. For anyone interested in learning more about our product, don't hesitate to email us
with questions or to request a demo
The Datanyze Team
It's hard to believe that 2012 has already passed. But now that the ball has dropped and the bottles have popped, it is time to buckle down and focus on our New Years resolutions. Here at Datanyze, we expect this year to be exciting and fruitful. But before we begin babbling about what is to come, here is a summary of the product updates we achieved last month:
New 'Hosting' category, including:
While we have a lot in store for 2013, we don't want to give away too many secrets, so be sure to check our blog regularly and sign up for our newsletter to stay updated.
We'd like to thank all of our customers, friends and families for making 2012 amazing - we couldn't have made it through the year without you! We wish you all a happy New Year - let's make 2013 a year to remember.
Datanyze is growing rapidly in terms of the number of customers and websites that we track. As our customers, old and new, add their own websites to our database using our CSV import
, the list of websites that we track continuously grows.
Our research has shown that high-ranked websites convert much better for our customers, and the average sale prices to these websites are much higher. For our customers who would like to focus only on high-ranked domains, we'd like to offer a solution to set up their own threshold for alerts, a great way for company executives to track only the most important changes in their industries.
In order to set this, go to the Alerts tab
in your Settings and enter a number. For example, here is what it looks like if you want to be alerted for only the top 1,000 domains (by default the threshold is set to 1 million).
Additionally, you can remove the threshold altogether by entering 0. If you have any questions, feel free to send us an email
We are very excited to announce that Datanyze now provides a full LinkedIn integration - all of our customers can now leverage their LinkedIn connections directly from Datanyze.
Here's how it works:
: Search for any domain using Datanyze domain search; try your own company for an example.
: Click the 'People' tab
: You will see a 'Sign in with LinkedIn' button - click it to allow access. Please note that the only thing that we ask for is your profile and your connections. Your contact information is not shared with us.
That's it! From now on everytime you go to the 'People' tab it will show you the list of your connections who either currently work for this company or worked there before. Here's an example of how it looks like for Datanyze.com:
As always, there's a 'Export to Salesforce' button that you can use to export your contact directly into Salesforce and Datanyze will pre-populate all the fields for you!
Yesterday we updated our Chrome Extension to offer one more valuable feature: now you can see a 'bubble' every time the technology you're interested in is used by a current website.
Here's how it works:
Let's say you want your Datanyze Chrome Extension to show you the bubble every time a website is using KISSmetrics or Akamai (but not Marketo).
: Click 'Settings' in the top menu
: Select the checkboxes next to KISSmetrics and Akamai in the 'Chrome Extension Bubble' column
If you don't see a particular technology you're interested in tracking on the list you can add it at the bottom of the page.
From now on every time you visit a website that uses either
of these technologies - the bubble shows up in the top right corner.
If you currently have the Datanyze Extension installed, you will need to update it directly from your browser and accept the new permission options. Those who have not started using it yet can always install it from Chrome Web Store
As always, if you have any questions or feedback, feel free to send us an email
In addition to grooming our Movember 'staches last month, we worked tirelessly to improve Datanyze by adding categories, tracking new technologies, and enhancing Salesforce integration.
Here is a summary of November's changes:
- SSL certificates (Verisign, Geotrust, etc)
- Security seals (TRUSTe, McAfee, etc)
- Adobe Marketing Cloud
- Spring Metrics
- Google Tag Manager
Now our customers' sales people can receive the alerts that are relevant to them. Every time there's a change with a particular lead or account they're working on - it appears in their 'Datanyze Alerts' tab.
Many thanks to our current customers who requested a lot of these updates; as always, if you'd like us to add a category or technology, send us an email and we'll do our best to accommodate your requests.
We're working on more updates for December, so be sure to keep an eye out for our regular updates via Twitter
, our newsletter and our blog
. If you have any questions or concerns, don't hesitate to send us an email.
Ever wondered what technologies are used by Fortune 1000 companies? We just uploaded the list of these companies to Datanyze, assigned a "#fortune1000
" tag to this group, and looked at the stats. Here is what we see:
More than a half of them use Google Analytics. No surprise there. According to our records, Google's free analytics software is used by more than 50% of the top 1 million websites.
Akamai is number two on this list. It's an established player on the CDN market, and Fortune 1000 companies have enough money to pay for their services.
Omniture is number three with 103 customers and is the leading premium web analytics solution.
AT&T is the leader among DNS services with 101 websites.
Sharepoint is also worth mentioning. Microsoft did a nice job marketing their "highest-growing product", and it seems like their marketing efforts did not go unnoticed among big enterprises.
Now you can use Datanyze to track your own
domains. Did you just hire a salesperson who has a list of his accounts from the previous job? Do you want to know what technologies your "free trial
" customers are using? Ever wondered what technologies are being used by Fortune 1000 companies?
Now you can do that easily with our CSV import functionality. All you have to do is select the list of domains (it has to be in CSV format), apply a tag
and click the button. It's that easy.
Once the import is finished, you can see what technologies are being used on these websites.
Many customers asked about a function to group domains based on some specific criteria. For example, it can be domains that some particular salesperson is working on or websites that used to be their customers some time ago, but have switched to a different solution. To address this problem we developed Datanyze Tags.
Tagging is very simple. Everywhere where you see a domains' name, you can hover over it and see a small icon next to it.
Clicking on this icon will bring up a tagging menu where you can assign a specific tag for this domain. For example, your salesperson Ashley sees a domain in one of the alerts and wants to let the rest of the team know that she's working on it. All she has to do is select tag #Ashley
from the drop down menu.
From now on, everybody at your company will see this domain with #Ashley
tag next to it.
Tagging is a simple, yet powerful way to group the websites on Datanyze. You can go to the tags menu later to see all the websites that are currently assigned to a specific tag or see the list of technologies that these websites are using.
See our example of how we imported Fortune 1000 websites
, and used tags to analyze the technologies that they used.
Google Chrome is the most used browser in the world and most of our customers use it on a daily basis. We are happy to announce that we've just developed our new Chrome extension to make our customers' experience with Datanyze even better.
From now on, everybody who has an active Datanyze account can download and install the Chrome extension. Once installed, the extension shows a list of all the technologies that the website is using.
Our customers can download the extension directly from the Chrome Web Store
After working long nights and consuming unhealthy amounts of energy drinks, we are pleased to announce the release of our API
, one of the most requested features from our users. Now you can access all of Datanyze's valuable information through our easy-to-use programming interface.
While we strive to make datanyze.com as user-friendly as possible and know some of you would prefer to use our information internally. Here are some possible use cases:
- Somebody just signed up on your website? Get all the information about their domain and include it in your internal notification!
- Want to add more domains to Datanyze for tracking? Now you can through our API!
- Eager to build your own bells and whistles around Datanyze data? Now you can do it!
We look forward to seeing what you build!
"If you know your enemy and yourself, you will win every battle."
- Sun Tzu
What is competitive intelligence?
Competitive intelligence is a structured approach to gathering, analyzing and communicating data to make informed business decisions.
That includes monitoring of your competitors, wherever and whoever they might be, within a specific marketplace.
Your competitors are those firms which you consider rivals in business, and with whom you compete for market share.
Why is it important?
Some great organizations went out of business just because they did not have enough knowledge about their environment. Whether it's new players coming to the market or old players getting or losing market shares, competitive intelligence information provides a significant advantage when it comes to making strategic decisions.
Focus on decision making.
Competitive intelligence has little value if it's not actionable. There are several questions you should ask yourself when making decisions in competitive intelligence field:
- What do we already know?
- What do we need to know?
- When do we need to know it?
- How can we act upon this information?
- How much does it cost to get it?
- How much can we lose if we don't get it?
If one of you competitors just landed a big customer - it's probably "good to know
" rather than "must know
" information. But what if more than 50% of the customers you lose go to one specific competitor? What if a prime competitor gains 1-2% of the market share each month? As Frederick the Great said, "It is pardonable to be defeated, but never to be surprised.
So what can you do?
Some sources of collecting competitive intelligence are legal and some are not. Publicly available information on the Internet is one of the easiest, yet most valuable sources of competitive intelligence. Even better, it is perfectly legal to collect and analyze this information for your benefit.
The problem is, there are millions of websites that you have to sift through and analyze in order to get meaningful results. Nobody has resources to manually analyze millions of websites; therefore, a lot of public information remains uncovered.
Still, important changes are happening every day. Websites begin and end contracts with new vendors in a matter of hours, not days. Web companies are the ones who can benefit the most from the public information on the Internet. Being able to look at the market trends and understand your competitive environment is probably one of the things that you don't want to miss. Knowledge is power. There are currently very easy and cheap ways to get this information so don't be ignorant.
Don't let your rivals win the war behind your back!
The number of web technologies has skyrocketed over the last 5 years, and at Datanyze we are excited to track these technologies in order to give our users insight into who is using what and how.
We have been lucky to work with some of the web's most amazing companies, such as KISSmetrics
, who have discovered numerous ways to use our tool in their customer acquisition and retention efforts.
We have found that with better information, your organization can increase efficiency and effectiveness for various processes that are orders of magnitude better than what you've been able to achieve without the competitive intelligence
that we provide. We are always interested in hearing your feedback, so if you'd like to request a demo account, feel free to let us know